Jumia Travels Launches Loyalty Drive to lure Travelers

By Samwel Doe Ouma

@samweldoe

 

 Jumia Travel managing Director Estelle Verdier

Jumia Travel has unveiled a loyalty program which will allow customers to secure an additional 10 to 20% exclusive discount on select hotels managing Director Estelle Verdier said.

The discount extends to all  listed Jumia travel products such as flight bookings and holiday packages. The package  aims at rewarding loyal and returning customers as well as adding value to new customers, the program carries incentives such as free airport pick up, early check-in and late check-out, refreshments and personalized service delivery.

"Our priority is to ensure that travel becomes universally accessible and affordable throughout Africa and the rest of the world in line with United Nations World Tourism Organization (UNWTO) vision on ‘Tourism for all – promoting universal accessibility,’ Estelle said.

The offer comes in wake of rebound in Tourism and travel sector with Kenya’s total number of air passenger flown by airlines growing by 11.1 percent to 10.0 million in 2016 aided by lifting of travel advisories, conference tourism, route expansion and lifting of trade bans while the Share of domestic aircraft movements to total movements increased by 0.5 percentage points from 58.8 per cent in 2015 to 59.3 per cent in 2016  with the domestic flight growth attributed to increased use of domestic air transport by the growing middle class in the Kenya  according to statistics from economic survey 2017 report.

Jumia Travel, a hotel booking website  allows customers to get the best prices for more than 25,000 hotels in Africa and more than 200,000 hotels around the world. The program is available to all registered customers on the Jumia e-Commerce ecosystem it automatically enables them to view all hotels offering Jumia Travel Smart deals.

Travelers will participate by logging into their Jumia account which is acquired upon registration. After registering on the platform customers gets access to the best available rates in the market giving them an edge in price comparison. The prices showcased will be listed from top ranking hotels as reviewed and recommended by previous customers, coupled with special negotiated rates that will exclusively apply to Jumia Travel Smart customers.

In March, Jumia Travel announced the launch of flights as part of a larger expansion plan which covered international destinations such as Dubai, London and Paris.