By Samwel Doe Ouma
@samweldoe
Jumia Travel managing Director
Estelle Verdier
Jumia Travel
has unveiled a loyalty program which will allow customers to secure an
additional 10 to 20% exclusive discount on select hotels managing Director
Estelle Verdier said.
The discount
extends to all listed Jumia travel
products such as flight bookings and holiday packages. The package aims at rewarding loyal and returning
customers as well as adding value to new customers, the program carries
incentives such as free airport pick up, early check-in and late check-out,
refreshments and personalized service delivery.
"Our
priority is to ensure that travel becomes universally accessible and affordable
throughout Africa and the rest of the world in line with United Nations World
Tourism Organization (UNWTO) vision on ‘Tourism for all – promoting universal
accessibility,’ Estelle said.
The offer comes in wake
of rebound in Tourism and travel sector with Kenya’s total number of air passenger
flown by airlines growing by 11.1 percent to 10.0 million in 2016 aided by
lifting of travel advisories, conference tourism, route expansion and lifting
of trade bans while the Share of domestic aircraft movements to
total movements increased by 0.5 percentage points from 58.8 per cent in 2015
to 59.3 per cent in 2016 with the
domestic flight growth attributed to increased use of domestic air transport by
the growing middle class in the Kenya
according to statistics from economic survey 2017 report.
Jumia Travel, a hotel booking website allows customers to get the best prices for
more than 25,000 hotels in Africa and more than 200,000 hotels around the
world. The program is available to all registered customers on the Jumia
e-Commerce ecosystem it automatically enables them to view all hotels offering
Jumia Travel Smart deals.
Travelers will participate by logging into their Jumia account
which is acquired upon registration. After registering on the platform
customers gets access to the best available rates in the market giving them an
edge in price comparison. The prices showcased will be listed from top ranking
hotels as reviewed and recommended by previous customers, coupled with special
negotiated rates that will exclusively apply to Jumia Travel Smart customers.
In March, Jumia Travel announced the launch of flights as part of a larger expansion plan which covered international destinations such as Dubai, London and Paris.
